Marketing & Publicity for Authors: Part 5

In this last (for now) post in my marketing and publicity series I’d like to address the little things that your “street team” can do to help you.

First, what is a street team?

Your street team members are your dedicated readers: family, close friends, fellow authors, bloggers who have supported your work, readers who can’t wait to get their hands on your next book.

A couple of recent articles (here’s one) have pointed to research that suggests that “word of mouth” (aka, personal recommendations, whether from friends, librarians, or booksellers) is the number one way that popularity of a book spreads. Publishers can enhance a book’s profile through advertising and promotion; but midlist, debut, or little-known authors can use positive street cred to help with promotion. This is where your street team comes in.

What can your team do to help you? Here are ways – and all but one take only minutes and cost nothing. And none of these are dishonorable (as in, falsifying reviews. Don’t do that. Ever.)

1.     If they sincerely want to purchase a copy of your book, point them towards pre-ordering as soon as your book is posted for pre-order. Publishers base first print run numbers on pre-orders. You want as many books pre-sold as possible to increase your chances of publisher support and word-of-mouth. (This is the only task that costs your street team members money!)

2.     Ask your street team if they would be willing to visit their local indie and talk with the owner about your book. Outfit them with bookmarks and/or postcards to leave with the bookseller.

3.     Ask them to add your book to their Goodreads “want to read” list. Many bloggers/readers begin dedicated Goodreads’ lists every year: i.e., “favorite YA reads;” “historical fiction for 2012.” Your team members can like your book on those lists, too.

4.     Ask them to go to the Amazon page for your book and “like” the book.

5.     Ask them to add tags to your book on its Amazon page. Tagging a book helps it to appear on appropriate suggested lists, so that when readers search for a new book, yours might appear on the suggested list.

None of these suggestions will help a poorly written book – so your first job is to write as brilliantly as possible. Write from your heart; polish and revise. There’s a lot of competition in the marketplace and only when you craft a book readers can’t put down and can’t wait to recommend, only then will you break out. But a little honest support from your street team doesn’t hurt. 


Best of luck - and please share any and all ideas that have worked for you!

Marketing & Publicity for Authors: Part 4

I want to devote another post to marketing/publicity ideas but first: since my last post on this subject I’ve fallen in love with Pinterest. I’m a visual person; for each of my novels I collect photos, maps, headshots, clothing ideas, etc. and put them on an idea board that inspires me while I work (for more on this idea board concept, see this terrific post by my friend Judith Graves.) Now I can post these same photos to Pinterest, and share them with my readers. Finally – a place for me to display a vintage map or period gown, fabulous food or room decor! (Or, in the case of FORGIVEN, visuals depicting the tragedy of slavery or earthquake devastation.) Check out what I mean here.

Now, more ideas:

When my first novel, FAITHFUL, came out I was eager to uncover any marketing opportunities available. The first smart move I made was joining the Class of 2k. Originally FAITHFUL was slated for a fall 2009 release; I joined the Class of 2k9 and made a number of friends there, who continue to be both real and virtual compatriots. When I was bumped to 2010 the window of opportunity opened even wider, as I found another writing support group in the Class of 2k10, whom I also count among my closest writing friends.

My advice to debut authors: seek out the opportunities to join groups like 2k, or the Debs, or the Apocalypsies, because this is a lonely business and community is critical to success.

Judith's blog tour badge

The second thing I did was to spend some of my advance on my own publicist (Blue Slip Media). They arranged a five-week blog tour, which gave me a huge, bouncy springboard. They also helped line me up with signing gigs and raised my media profile. I feel it was money very well spent.

If I were to suggest one single publicity item to you it would be: blog tour. Bloggers who love books are our heroes. As an example of give and give again blog touring, I’ll be hosting fellow 2k10 author Judith Graves here on March 22 as part of her SECOND SKIN blog tour. 


And just in case you're thinking that a blog tour has to precede a book launch, here's a terrific idea to punch up a book that's been out for a while and give a boost to an upcoming book: Joy Preble has a blog tour going on for her second novel HAUNTED in time for the release of her third novel in the series, ANASTASIA FOREVER. 

A recent article on the SCBWI blog  inspired me to think about more out-of-the-box marketing ideas. I love these two that Sara Wilson Etienne dreamed up for the release of HARBINGER:

• setting up a website around a central idea, theme, place, character – and making it come alive with innovative marketing ideas - essentially creating an "alternate reality" for readers
• making the blog tour more interesting by focusing it around a theme (in her case, the artist character in her novel)

My friend Holly Cupala (DON'T BREATHE A WORD) is also a clever marketer, who taught me the value of printing out a limited number of first chapter excerpts (complete with blurbs, publisher information and color cover) to send to a selection of independent booksellers. I made them myself for FAITHFUL, paying only for the color cover printing, using a booklet form of standard paper folded in half and Word layout for a two-page spread (yes, it did take me a while to figure out the layout so that pages would print correctly.)

My bookmarks & postcards, front and back

I also want to give a mention to my 2k10 sister Denise Jaden (NEVER ENOUGH), who is an extremely smart marketer. Here’s a recent blog post in which she discusses marketing; I especially like that she’s honest about the lack of success with postcards, but will do bookmarks again. I would agree – the one stellar piece of swag that I would invest in again and again is the bookmark. (Having said that, Blue Slip made me a fabulous postcard for my FORGIVEN release, featuring both of my book covers, with accolades and awards and contact information, that has been a “best seller” and easy for me to hand to booksellers and librarians at events and conferences.)

I make my bookmarks myself using Word, with all relevant information and cover on the front, and a bleed-out cover on the back over which I add accolades, awards and quotes, maximizing all the space; I have them printed on the heaviest card stock available at my local printer. Note that I leave just enough space for my signature on the back side of the bookmarks, which some like to collect.

I love those little elephants!

Finally, check out this sweet idea from my friend Lynne Kelly (CHAINED) who made bookmarks with an elephant charm attachment – so definitely a “keeper”!! Here's how she did it:

For the bookmarks themselves, I had them designed by Jeff Fielder, then I uploaded the designs and ordered them from GotPrint.com. To make some of them more special, I ordered a variety of elephant charms from Etsy sellers and attached them to the bookmarks with hemp twine. I'd tried a couple different kinds of string, like embroidery thread that unraveled too easily, then found the roll of hemp in the beading section of Hobby Lobby.   


Sweet and smart.


I hope some of these ideas help with your next round of marketing and publicity! Next time - how your "street team" can help you.

Debut Authors of the Class of 2k12: AC Gaughen & SCARLET

I'm delighted to be back with another introduction to the Class of 2k12. Author AC Gaughen has crafted a wonderful twist on the legend of Robin Hood - one of my personal favorites - with her debut SCARLET...and don't you love that cover??

Congratulations on the publication of your novel, SCARLET. Can you tell us a bit about the story and what inspired it?

SCARLET is a reimagining of the Robin Hood legend--with Will Scarlet as a very grumpy, knife wielding teen girl. She has a lot of dark secrets and holds to them very, very tight, but she also has people she wants to protect, all set in the brutality and inequality of Britain’s Middle Ages.

Honestly, Scarlet’s voice is what inspired the story--it came out on a paper in grad school and it took a really long time for me to figure out what the story was.  Once I realized who she was, her story just came out like a flood.  It was really fun. 

How long have you been writing for children/teens? Have you written other books or is this your first effort?

This is what I’ve always wanted to be doing, so I’ve always been writing in the genre since I was about 14.  I have about 150 notebooks of other stories!  I’ve had a few shorter pieces published, but this is my first novel. 

Your story will be very inspiring to my readers. :) Can you describe your path to the publication of SCARLET?

I had been trying to get an agent with various novels for about three years before SCARLET began catching the interest of several agents.  About a month after I sent it out on submission I signed with my agent, and she sold it to Bloomsbury/Walker within five months after that.  From there, it’s really a bizarre waiting game--I waited for about six months for the contract to be finalized (eep!  That’s nerve-wracking), and then it’s very start and stop--you’ll wait, then get a revision that has to be done post haste, turn it in, wait for the next step, which should be done with more urgency, etc.  It’s exciting! 

Do you have any advice for beginning writers?

Something I told myself before I got published and something I tell my self all the time still--keep going.  When you think you have a great story, keep going until it’s amazing, until it really breaks your boundaries.  When you think everyone’s rejecting you and this whole business is impossible to break into, keep going.  When you’re stressed and exhausted, just keep going. 

That is truly the best advice. Can you tell us something about your personal life – inspirations, plans for the future, goals, etc.?

One of the things that I find incredibly inspiring right now is the work I’m doing with Boston GLOW, a non profit in Boston that I’m a board member of.  One of the major initiatives I run with them is an essay contest that encourages girls in underfunded school systems to create local, actionable change.  It gives girls that aren’t used to speaking up a new voice--and it’s just incredibly humbling and uplifting. 

Do you have any new writing ventures underway?

I’ve been working on another novel for a whiiiile now--longer than I’ve worked on any before.  Honestly I’m not sure if it will ever see the light of day, but I think sometimes you have to write without the thought of any kind of publication.  But then again, some times it helps your writing to think of the potential audience. 

Do you have a website where readers can learn more about SCARLET? 

www.acgaughen.com  Thanks Janet!!

Marketing & Publicity for Authors: Part 3

Note: In the past week I’ve discovered the Pinterest site. Like Glogster, you create your own poster boards, but with a cleaner look, and you can pull things from around the internet. I see this as a fun way to create visual “likes” and connect with readers and other authors. I'm thinking of ways to create boards for each of my novels - pictures of places, foods, etc. 


Now on to today’s post.

To continue with my series on marketing and promotion, I asked a few of my colleagues to share their own tips. Here they are in no particular order:

From Judith Graves (UNDER MY SKIN, SECOND SKIN):

When promoting with social media in particular, it's difficult to find a balance between blatant self-promotion and genuine interactions with followers. I try to keep the following three E's in mind: 

·      Encourage - be a cheerleader for others. For each self-promo or "product" update, promote three other authors, aspiring writers, bloggers, or friends of literacy.

·      Educate - share your knowledge with others. And don't be afraid to share your mistakes along road to publication - so your followers can avoid similar pitfalls.

·      Engage - invite your followers to share their knowledge, opinions, tips, tricks and concerns about the industry. Allow discussion, but insist on respect for opposing viewpoints.

If you base your social media usage around the E's you'll ENSURE your posts are relevant, informative and gracious. This kind of profile will EARN loyal followers and build solid connections with your intended audience. It's as EASY as E, E, E! ;)

From Holly Cupala (TELL ME A SECRET, DON'T BREATHE A WORD):

·      Put a Google Alert on your name, your book name, your name + book name (spelling variations, etc., since if you are like me you will run into a fair number of misspellings). Watch for bloggers waiting for your book—you can always politely contact them about interviews, guests posts, etc.

·      You can’t always send review copies (and most of the time publishers don’t give you that many), but you can respond to requests and see if they’d like to do an interview or guest post. As a side note, setting up blog tours can be very time-consuming, but there are a couple of blog sites out there that may want to organize one for you.

·      If you have an ARC to spare, check out some ARC tour blogs—they usually sign up ~10 bloggers who will mail one galley among themselves and review.

·      If you can get to a major conference (BEA, ALA, etc.), it’s great for exposure—see if your publisher can sponsor you and/or schedule you for a signing.

·      And…pace yourself, because marketing can be consuming and exhausting! You can always do more, but I think it’s good to do what you can do well and what is fun for you.

From Linda Oatman High (TENTH AVENUE COWBOY, PLANET PREGNANCY):

My tip would be that I multi-task:  if I’m going somewhere for journalism, teaching, etc., I try to incorporate book marketing with whatever else I’m doing.  (I’d like to add that this is one tip I need to incorporate more. Take advantage of those expensive trips by visiting bookstores!)

From Joy Preble (DREAMING ANASTASIA, HAUNTED):

Don't forget to mine organizations you belong to. When DREAMING ANASTASIA released in '09, I reached out to the alum groups of my college sorority. Not only did they come out to support my Chicago area signings, but I reconnected to people I hadn't seen in a while and ultimately it has led to speaking engagements here in Houston with various alum chapters and also some nice support from colleagues.

My question for readers this week:

Do you think blog tours work? If you’ve arranged your own tour, how did you get started? How did it go?

In two weeks I’ll be back with some out-of-the-box thoughts.

Marketing & Publicity for Authors, Part 2

A caveat I should have mentioned in Part 1 of this series: I hope that having a familiarity with marketing and publicity will help you get your books into the hands of your audience; but nothing can replace the time and energy you should put into writing the best book you can write in the first place.

Before I continue with a few more online marketing tools, I want to address a couple of relevant questions that emerged this week.

1. You can cross-post from Facebook to Twitter and vice versa. Check the settings menu for each site, and you'll find instructions for setting up this link. With one post you can now double your coverage (if you exceed Twitter's length limit with a Facebook post Twitter will turn the "leftovers" into a link.)

Clever shorthand guide to social media by Douglas Wray, who posted via Instagram

2. A reader mentioned the press room on my website. This is a wonderful idea I borrowed from other writers. It's set up so that someone wanting my head shot, cover jpeg, and/or book information can access these easily, with jpegs at different resolutions for different purposes. Newbies: don't forget your ISBN. My first 1000 bookmarks were missing this vital information.

3. Katie Davis has recently published this guide to marketing - "How To Promote Your Children's Book" - that I found useful and that goes into much greater depth than I can here.

4. In case you have doubts about the need for activity in the spheres of blogging and social networking, check out this excellent post by Joanna Penn on the subject.

Okay, on to some slightly more out-of-the-box internet tools.

1. Google+ : Yes, I have joined this social networking site. No, I have not become immersed. What I like is the ability to create different groups (circles) so that I can target my information. What I don't like is that it's just one more social site I have no time to visit. On the other hand, here's a unique way to use Google+ - as a work motivator, with members of a social circle all writing "together" as if they were in a coffee shop or at a writing retreat.

2. Tumblr : I also have a Tumblr account, but for the same reason my Google+ is underused, my Tumblr is quiet. However, there are advantages to Tumblr. It's basically a cross between a blog and Facebook, in my view, where you can repost a blog, but also link directly to Twitter, video, photo, or articles. If you are just starting out and feeling underwhelmed, this is one site to explore.

3. Klout : Well, okay, everyone wants clout. And this site offers a way for you to track your social media metrics - which basically means your industry "clout". Is it useful? Yes, mainly because you will have a more realistic view of how your marketing is impacting the world at large. It is not a social networking site, so don't expect to connect with readers. But it will allow you to measure the effectiveness of your marketing by tracking the number of times you are tweeted, retweeted, mentioned, etc.

4. Glogster : Here's one I haven't really explored but after only a few minutes' peeking I am salivating. As I'm a visual person, this is my kind of site. You can create a "poster" of anything - your work, your life - and connect with teens who are obviously drawn to this site. As are teachers, who have begun to use it as an extension for self-expression in the classroom. Will it help with marketing? Hmmm. Remains to be seen.

Next time - some really out-of-the-box ways to market your books and generate publicity.

Marketing & Publicity for Authors: Part 1

The time is long past when authors – with the exception of megastars – can rely on their publishers to help with marketing and publicity. Most authors I know do a significant amount of marketing; I know I do. For the next several weeks I’m going to share a few things I’ve learned since the publication of my first book, and I invite you all to chime in and share your own experiences.

In particular I’d like to talk about the advantages of online tools, including some of the newer venues (like Klout and Tumblr). From the social networking sites to contact media like Skype, it’s easy to feel overwhelmed by the sheer number of ways you could spend your time. Let’s see if we can demystify even a few of the options available today.

For this week: what are the must-have or maybe-have online tools for every author?

1.     A website. This is truly the only absolute in publishing today. I do believe a personal website is essential to every author. I’d go so far as to suggest that even before your first sale, you should secure a domain name and hosting. GoDaddy offers both for reasonable fees. The most versatile platform is a content management system like the one offered by Wordpress, which allows even the most non-web-savvy user to update and edit their content. Note: editors and agents are saying it frequently – they look for an author’s web presence (website) before ever signing a contract. Your website doesn’t have to be fancy, but it needs to be easy to find (your name as URL, for example) and easy to read.

my Facebook Author page

2.     Facebook. Love it or leave it, Facebook is an important place for you to connect with your audience and other authors, with publishers and editors. I have created an author page that is separate from my personal page, which allows me to separate content for those two audiences (anyone can “like” your author page – they don’t have to be a friend.) I post on my author page maybe three times a week, and on my personal page maybe once a week – but I often find links, learn news, or discover valuable information by scanning Facebook. You can configure your author page to feed directly to Twitter and your personal page, or vice versa.

3.     Twitter. Easy-peasy and actually fun, I tweet a couple of times a day and try to re-tweet and/or reply when I find tweets that grab me in some way. I like a combination of personal and professional, though my personal tweets I hope never stray into the negative, ugly, or icky.

4.     A blog. Really, a blog is nothing more than a platform for you to discuss issues you find meaningful or important – and gather an audience along the way. It’s not essential; but it is kind of fun. Here are the important things to note: be regular (I try to blog once a week); be generous (try to host others on your blog, and comment on/visit fellow author blogs); know your audience (are you blogging to teachers? teen readers? fellow authors? it’s hard to do it all); find your own voice (stay inside your comfort zone.) Blogger is an easy platform, and Wordpress has the advantage of a combined blog/website platform (caution: Wordpress.org is the website platform; Wordpress.com is the blogging platform.)

Now, some basic tips.

1.     SEO. This means “search engine optimization.” Links, keywords, blog titles, META tags, hyperlinks – all of these lead to search engines finding you, your website, and your books. And, baby, it’s all about getting readers to find your book when they google keywords. As an example, my first novel is set in Yellowstone National Park in 1904. My keywords might include Yellowstone, American history, geysers, bears, plus newer keys like Kindle young adult fiction or Nook young adult fiction.

2.     Branding. Basically this means...be yourself. Find out who you are and let your readers know about you. Really, they want to connect with you. By connecting with you, they connect with a “real author”. In addition, you can play off something key to you – for example, I used my name by creating a fox logo and plastering it everywhere.

3.     Be nice. Your mom was right. Once you're out there, people do see you.

Next week - some of the more obscure platforms. Please do chime in and add your own discoveries!

Debut Authors of the Class of 2k12: Megan Bostic

I'm pleased today to bring you a second interview with a debut author from my sister class of 2k12. Megan Bostic's novel, Never Eighteen, sounds like a really wonderful and important read, and I'm very excited to introduce you to Megan. I know you'll enjoy her thoughtful answers.

Congratulations on the publication of your novel, Never Eighteen. Can you tell us a bit about the story and what inspired it?

Never Eighteen is a story about love, loss, and letting go.  The protagonist, Austin, is facing an uncertain future.  So many people around him are plagued by abuse, addiction, or loss that they’ve quit living life, their one shot at existence.  Austin decides that he needs to go on a crusade to try to fix the things that have broken and make those people realize that their one chance to live should not be wasted.

While on the journey Austin realizes that his own life isn’t exactly in order and that maybe he should also tie up his own loose ends before it’s too late.

As for inspiration, it goes back to November of 2001, when my mother-in-law was diagnosed with cancer.  By the time they found it, it was all over her body.  In March of 2002 I closed down my day care and my husband and I took her into our home to do hospice rather than have her put into a nursing home.  So I was witness, first hand, at how a cancer patient is affected by chemo, and medications such as morphine, and how fast the disease can take you when not treated.  When my mother-in-law was no longer conscious, the hospice nurse explained how her body was shutting down from the cancer.  She was in our home less than three weeks.



My husband actually came up with the idea for the book, and I ran with it.  I think people take life for granted, thinking it will always be there until we're old.  But what if it isn't?  What if you knew you only had a short time left?  What would you do?  Where would you go? Who would you see?  Whose life would you try and touch before your time was up? 

This story is twofold though.  Not only was I a witness to my mother-in-law's cancer, but after she passed, I didn't go back, to work.  I was grieving with loads of time on my hands and needed a distraction.  That's when I wrote my first novel.

What a beautiful story, and what a great inspiration. And how terrific that you turned your grief into art. How long have you been writing for children/teens? Have you written other books or is this your first effort? 

I have a total of about seven novels finished, though not edited.  My first effort was a series of middle grade novels about a teenage super hero.  I finished that first book about four years ago, unfortunately agents and publishers weren’t as excited about it as I was. I complete three books in that series and I have three YA manuscripts finished, one of them being my debut, Never Eighteen.

Can you describe your path to the publication of Never Eighteen?

I wrote Never Eighteen back in 2008.  It began life as a NaNoWriMo novel titled Mending Fences.  After numerous, extensive revisions (13 to be exact, but who’s counting, right?) I started querying it out to agents.  I’d queried about twenty five, with no luck, so was about to give up, when a friend gave me another agent’s name.  I told myself last one, once I’m rejected more revisions.  But this agent wanted to see ten pages, then fifty, then the full manuscript.  Then she wanted to sign me.  I thought I was in some cruel nightmare and I was going to wake up at any second.  But no, it was real.  She sent it out to five publishers and two weeks after I signed with her, I had a book deal.  I know mine is a bit of a Cinderella story, things don’t usually happen that fast in this business, but I didn’t work outside the home at the time so I could edit full time, and my agent obviously knows the editors she works with well.    

It's the perfect story! Actually, your persistence is what got you to that place. Do you have any advice for beginning writers?

I would tell beginning writers to never stop trying to improve their craft and take criticism gracefully.  As writers, we will never be perfect and there is always room for improvement.  If you surround yourself with other writers, you will probably be able to find people willing to give you feedback. Also, learn patience.  This is a very slow business, in all aspects.  Agents take a while to get back to you, same with publishers.  Even if you get a deal, things happen at a very slow-almost-to-a-stop pace.  Just to give you an idea, I was offered my deal in April, and I wasn't slated to debut until Fall 2011(changed to early 2012). Lastly I would tell beginning writers to never give up on their dreams.  Even if it seems impossible, it’s not.  I’m living proof.

Can you tell us something about your personal life – inspirations, plans for the future, goals, etc.?

I have many inspirations.  The people that surround me inspire all the time, my children, my writing friends, my non-writing friends.  And life inspires me every day.   I would say life itself is my muse and I often draw from real life experiences and emotions when I write.

Plans for the future are not as clear cut for me.  Here is what I know: I want to continue writing, to be a good mother, sister, daughter, and friend.  I want to make good choices, but also mistakes so I can continue learning and growing as a human being.  Mostly I want to live life to its full potential so I don’t have too many regrets.  You only have one chance at life, and I want to make the most of it.

That's such a lovely sentiment. Do you have any new writing ventures underway?

I ALWAYS have new writing ventures underway, and old ones that need editing, lol.  My current favorite projects however, are two YA novels, one titled Withered about issues that arise around eating disorders, and the other is called Taking Zoey, which will be a very introspective story from the viewpoint of a kidnapping victim.  I also have an adult dystopic project I’m very excited about.

Do you have a website where readers can learn more about Never Eighteen?  

Coming to a server near you: www.meganbosticbooks.com 

Holly Cupala: Don't Breathe a Word

My friend Holly Cupala's debut Tell Me a Secret is one of my favorite all-time reads. I'm really excited about her new release, Don't Breathe a Word. So when she asked me to be a part of a video that she put together on the power of words, I was thrilled.

Okay, so I feel a little embarrassed by my own serious take on the subject in the midst of such a clever batch of responses; but nonetheless feel that Holly's message is the important part of her vlog. Words do have power, and we girls need to empower our younger tribe, male and female, to use their words for good.

I'm super-proud to be in the company of these writers: Justina Chen, Melissa Walker, Stephanie Kuehnert, Sarah Stevenson, Denise Jaden, Lish McBride, Beth Kephart, Lisa Schroeder, Cynthia Jaynes, Tara Kelly, Joelle Anthony, Stasia Ward Kehoe, Tina Ferraro, and Janet Lee Carey.

Guest Post: "What's Wrong With Me? - Reflections of an Indie Pubber"

This week I'm hosting Daree Allen, who is self-publishing a book for teen girls on issues of self-esteem: What's Wrong With Me?. She's written a wonderful post about her process and the need for books like hers - and how indie publishing is, frankly, helping to fill a big hole in the book world.

There is a girl... she's trying to make sense of her life.

She's ashamed of her looks (why am I so flat-chested?) and compares herself to other girls--especially the popular ones.

She doesn't feel the love at home, doesn't see her value, and gets depressed because girls don't like her.

She wants attention.

She needs direction.

She asks over and over again... What's wrong with me?

That girl was me, and it's millions of kids and teens all over this country who identify with those same issues. My debut memoir/self-help offering, "What's Wrong With Me?," launches on Valentine's Day 2012. But it's been a challenge publishing it myself, and I admit that I made the decision was made with a lot of forethought and reluctancy.

After months of struggling in 2009, I talked to a successful literary agent about my book's concept of self-esteem and self-help from a Christian perspective. She told me that no agent would touch it. She told me it's difficult to convince the houses to publish people with a decent platform and following. They want to have a guarantee of sales.

YA fiction is a big deal, but not non-fiction. And I let my progress stunt in the beginning of my book project by focusing on these kinds of underwhelming responses from literary agents and traditional publishing houses. 

Despite the overwhelming response I get from adults of the desperate need for self-esteem and empowerment resources for teens and young adults, I let this information depress me and doubt my ability to produce a book that could be used to not only share my story, but mentor teens through the problems and discouragements they face today. When girls finish reading my book, I want them to understand themselves better, feel more assertive, make better choices, and be on their way to discovering and living in their purposes and destinies. They will realize that they're not alone in the way they feel, that they don't need approval from others to validate their worth, and the importance of a personal relationship God.

It took me a long time to realize that my book sales would not be for publishing houses or large chain bookstores, but for organizations, companies, and my own speaking engagements. I started to build my confidence by thinking about the lives that would be touched, the parents I could help, and the girls for which I could become a source of hope. While still finishing "What's Wrong With Me?" the book, I also created and completed the "What's Wrong With Me? Reflections Journal," which is a hybrid journal/workbook that digs deeper into the reader's personal thoughts about the topics in the book.  

I created Kharacter Distinction Books in 2011 and began hiring my staff of editors, graphic designers, web developers, and a project manager. I found some of these contractors through referrals, and hired a few people from Elance. The experience of managing other people's work for my book project was very disheartening and frustrating for me. Self-discipline is one thing, but in dealing with a lack of accountability and responsibility in others is quite another. I've had several quitters (one proofreader, one designer, and one web developer), and a couple of flakes. I'm a self-described goal-getter and somewhat ambitious, but I know my limits. However, many people get in over their head with work tasks and didn't fill me in until it was too late.  I've learned a lot about time management, people management, and interpersonal communication, and I'm still learning.

But look--here I am, with not one, but two books ready to go. And I won't stop now.

Daree Allen is an authorpreneur, young adult esteem advocate, speaker, and goal-getter in Atlanta, GA. She has published articles on a variety of topics as a freelance writer and blogger, and is the author of the new teen mentoring book entitled, "What's Wrong With Me?" in which she discusses her own childhood dealing with self-esteem, premarital sex, family and personal relationships. Find out more about her work at www.dareesinsights.wordpress.com and www.DareeAllen.com.